Ella and Avada are both highly popular webshop themes. Both themes can be used for the construction of very nicely looking webshops. Ella (Shopify) vs Avada (WordPress), which is the better theme? We start with Ella which does not mean it would be better.
The Ella Theme
The Ella theme came on the market in 2014 and has not been sitting still since then. The theme has become the best-selling theme for shopify on Themeforest. It could well be the best-selling theme at all for Shopify since Debutify, an even more successful theme, has not been out for very long.
Ella Theme's Rating
Many people rely on the rating of others when they buy a product. The average rating that the Ella Theme has built up over the years is 4.81 out of 5. This is an impressive rating for themes, regardless of which CMS.
Ella Theme's Loading Speed
I just did a speedtest myself for the demo shown on Themeforest and you can see the results below. Of course that is not an optimal situation within the Themeforest website, but I could not discover any site of theirs.
They themselves give much better results for their speed than those that came out from my test. You can see this pictured below. These results can certainly be true under optimal conditions such as very good server and cache plugin.
Ella Theme Homepage Demos
The Ella theme offers more than enough variety to choose your homepage. When building a shop, full site demos are of course not necessary. The number of 50+ well-maintained demo layouts should certainly be sufficient.
The Ella-Theme is "Mobile First"
Mobile menu, discount for bundles, Quick Shopping, Quick Cart Editing.
Mobile-optimized menus are the best. This prevents customers feeling overwhelmed by too many menu options.
Discounts for bundles. Your store can offer maximum value to customers by offering upsell/cross-sell features, rather than limiting them to products they already have.
Quick Shopping gives buyers an easy and powerful way to shop online right from their homepage or category page.
Quick cart editing is a great way for buyers to modify products in their side cart. It simplifies the complex process of switching to cart pages to change other variants.
Increase your site's Revenue
Below you see a hypothetical situation how your website can grow into a great success in the coming year. My personal opinion is that only by using this theme that will certainly not happen. The best Shopify theme I know for revenue is by far the Debutify theme.
Many different Headers & Footers
Choose from a whole range of beautiful footers and headers. With a few simple clicks you have a completely different header. Different headers and footers can also be used in different parts of the shop.
8 different Mega-Menu styles
Mega menus are in vogue. It gives a website or webshop a professional look and everything is easy to find for visitors. Unfortunately, mega-menus can only be filled for medium to very large shops with a lot of content.
Product Bulk Editor
The Ella theme has integrated a bulk editor for the products. Very handy, because of course you don’t want to make product by product adjustments to, for example, your prices. And especially not if you have more than 1000 products in your shop.
Nice features in the Ella Theme
The Ella theme is full of them, but I’m not going to list them all here. Below are a few nice features that the Ella theme offers. These kinds of features make your work easier, make shopping more convenient for your customers and generate more sales.
Brands Alphabet
Gone are the days of searching for logos in Google and making them all the same size in Photoshop and displaying them on your site via a carousel plugin. The Ella Brands Alphabet probably has all the logos you are looking for ready-made available. This saves you a lot of time.
Languages and Currencies
Many webshops use multiple languages and currencies. The Ella theme shows this very nicely and everything works in one go without having to tune everything for it. Very nice.
“Before you leave” (below) is a nice feature that a lot of professional shops are using. If someone tries to leave your website, this will not be possible and a pop up will show some offer.
Ella Theme Review Conclusion
I’m going to put an end to this Ella theme review. I assume you got a good impression, this is a very cool theme. The Ella theme has everything and more for building a successful webshop, and it is not for nothing that it is one of the best-selling themes for Shopify. If you like to know more about the Ella theme, read on on their own website. Recommended!
Let’s continue this Avada vs Ella comparison with the Avada Theme.
The Avada Theme
One thing is for sure, Avada is the best selling theme on the infamous Themeforest marketplace. Unfortunately I have some doubts about the enormous sales figures since I have been advertising it for years but earn practically nothing from it. I have had the theme in my collection for about 8 years now and have very good experiences with it. It will certainly sell well, but the marketplace where they sell their theme is just very dodgy, which can be clearly seen on the reviews on Sitejabber, for example.
Avada Theme Review Ratings
Avada is a popular theme and has a very good rating, on average 4.77 out of 5. However, there are themes such as Divi that score practically 5 out of 5, and there are also themes on the same marketplace that come above 4.9.
Avada's Page Builder
There are several lesser-known but good page builders that have been developed by the builders of themes themselves. For example, the Flatsome Theme has its UX-Builder and Avada in turn has the FusionBuilder. Below you can see the page builder working on a testimonial. Below that a screenshot of the live visual page builder in action.
Avada's Elements
The Avada Theme gives you more than 120 elements (also called widgets). That is a large number, quite a bit more than most themes offer, and then we are talking about other top themes.
Avada Review: Demo Websites
The number of pre-prepared demo websites or starter templates is also quite high. Choose one of the 86 1-click demos to save a lot of time by not having to start your project from scratch. Below in the image you can see how this works, just select a demo and install it. A mebership license is of course required.
Avada Theme Review: Speed
As can be seen below, Avada shows astonishingly good results in a speed test at GtMetrix. Avada offers you a section in the backend where you can set many factors that influence the loading time of your website, the so-called “Performance Wizard”. For optimal speed it is always important to install one of the best cache plugins.
Avada's Form Builder
Avada actually has everything in it so that you don’t have to buy an extra plugin as seen here is a Form Builder with which you can quickly build exactly the forms you need for information requests or call-to-action purposes. The feature already has a large number of prepared forms that you can get up and running very quickly.
Avada Theme Review Conclusion
As mentioned, Avada is packed with features and it is not for nothing that it is one of the best-selling WordPress Themes, and has been for years. I can certainly recommend the theme as long as it is for only 1 website. The theme has a major weakness and that is the platform on which it is sold. This marketplace has a very bad reputation and takes a very high commission. This means that Avada cannot offer special deals, but requires a separate license for each website you have. This, of course, quickly becomes very expensive. Much cheaper alternatives are, for example, Divi and Astra. These are almost even better and you can use them on as many sites as you want.
Avada vs Ella Conclusion
These are both great themes, and both are also great for E-commerce. As good as Avada is, the Ella theme is simply one of the very best themes available for building webshops. It is really hard to make a decision, I give Ella a slight edge. For any type of website other than web shops, I obviously prefer Avada. Of course these themes use different CMS systems, so if you have a preference for WordPress or Shopify that will also have to be taken into account when deciding which theme is more suitable for you.