Ella and Flatsome are both highly popular webshop themes. Both themes can be used for the construction of very nicely looking webshops. Ella (Shopify) vs Flatsome (WordPress), which is the better theme? We start with Ella which does not mean it would be better.
The Ella Theme
The Ella theme came on the market in 2014 and has not been sitting still since then. The theme has become the best-selling theme for shopify on Themeforest. It could well be the best-selling theme at all for Shopify since Debutify, an even more successful theme, has not been out for very long.
Ella Theme's Rating
Many people rely on the rating of others when they buy a product. The average rating that the Ella Theme has built up over the years is 4.81 out of 5. This is an impressive rating for themes, regardless of which CMS.
Ella Theme's Loading Speed
I just did a speedtest myself for the demo shown on Themeforest and you can see the results below. Of course that is not an optimal situation within the Themeforest website, but I could not discover any site of theirs.
They themselves give much better results for their speed than those that came out from my test. You can see this pictured below. These results can certainly be true under optimal conditions such as very good server and cache plugin.
Ella Theme Homepage Demos
The Ella theme offers more than enough variety to choose your homepage. When building a shop, full site demos are of course not necessary. The number of 50+ well-maintained demo layouts should certainly be sufficient.
The Ella-Theme is "Mobile First"
Mobile menu, discount for bundles, Quick Shopping, Quick Cart Editing.
Mobile-optimized menus are the best. This prevents customers feeling overwhelmed by too many menu options.
Discounts for bundles. Your store can offer maximum value to customers by offering upsell/cross-sell features, rather than limiting them to products they already have.
Quick Shopping gives buyers an easy and powerful way to shop online right from their homepage or category page.
Quick cart editing is a great way for buyers to modify products in their side cart. It simplifies the complex process of switching to cart pages to change other variants.
Increase your site's Revenue
Below you see a hypothetical situation how your website can grow into a great success in the coming year. My personal opinion is that only by using this theme that will certainly not happen. The best Shopify theme I know for revenue is by far the Debutify theme.
Many different Headers & Footers
Choose from a whole range of beautiful footers and headers. With a few simple clicks you have a completely different header. Different headers and footers can also be used in different parts of the shop.
8 different Mega-Menu styles
Mega menus are in vogue. It gives a website or webshop a professional look and everything is easy to find for visitors. Unfortunately, mega-menus can only be filled for medium to very large shops with a lot of content.
Product Bulk Editor
The Ella theme has integrated a bulk editor for the products. Very handy, because of course you don’t want to make product by product adjustments to, for example, your prices. And especially not if you have more than 1000 products in your shop.
Nice features in the Ella Theme
The Ella theme is full of them, but I’m not going to list them all here. Below are a few nice features that the Ella theme offers. These kinds of features make your work easier, make shopping more convenient for your customers and generate more sales.
Brands Alphabet
Gone are the days of searching for logos in Google and making them all the same size in Photoshop and displaying them on your site via a carousel plugin. The Ella Brands Alphabet probably has all the logos you are looking for ready-made available. This saves you a lot of time.
Languages and Currencies
Many webshops use multiple languages and currencies. The Ella theme shows this very nicely and everything works in one go without having to tune everything for it. Very nice.
“Before you leave” (below) is a nice feature that a lot of professional shops are using. If someone tries to leave your website, this will not be possible and a pop up will show some offer.
Ella Theme Review Conclusion
I’m going to put an end to this Ella theme review. I assume you got a good impression, this is a very cool theme. The Ella theme has everything and more for building a successful webshop, and it is not for nothing that it is one of the best-selling themes for Shopify. If you like to know more about the Ella theme, read on on their own website. Recommended!
Let’s continue this Flatsome vs Ella comparison with the Flatsome Theme.
The Flatsome Theme
Flatsome is a WordPress theme that is totally specialized in E-commerce or building webshops. The theme works perfectly together with the Woocommerce plugin that is used by everyone today to create shops. This Flatsome Theme Review gives you a bird’s eye view of all its best features.
Flatsome Theme Review Studio
Apart from a single professional designer, there is really no one left who starts a website from scratch. Practically all themes (also free) offer a wide range of complete demo websites and many more prepared sections. The Flatsome theme is not left behind and now has 300+ pieces in its range. With no more than 1 click you can install such a design in your website and from there you start working on your own corporate identity. All you have to do is delete what you don’t want to use and replace the rest of the images and texts with your own.
Flatsome's Loading Speed
Flatsome has heavily improved the loading time of the theme with one of the latest upgrades. The alleged data shown in the image below seems a bit exaggerated to me and I have not checked. It is clear that the theme is fast. As you probably know, Google and visitors place great value on fast-loading websites.
Flatsome's UX Page Builder
The UX page builder was invented by the builders of Flatsome. And although it may not be the DiviBuilder or Elementor, this page builder works great and you will definitely like it. Watch the video below to understand a bit more about the UX Builder.
Woocommerce Features
Flatsome is a real Woocommerce theme and is full of professional gadgets that make every webshop a success. I can’t show everything in this Flatsome Theme review, those features below are just a part. If you like to see them all, check out Flatsome’s own website.
Woocommerce Product Pages
Flatsome comes with beautifull pre-designed product pages. With Flatsome it is also possible to use different styles with different products, as many as you want. There are few themes that offer such a wide range of Woocommerce pages, this feature is very nice.
Flatsome Shape Dividers
Divi was the first with Shape Dividers, then Elementor I think, now they all come with it and so is Flatsome. The best are still Divi’s. Of course I have nothing against the Shape Dividers, they are wonderful toys with which you can create beautiful borders between sections.
Flatsome's Headers
An impressive feature in Flatsome is the number of different headers that the theme makes available. Aside from the standard headers, there is also a header builder that allows you to customize every little detail in your chosen header. Below you can see a number of these headers.
Flatsome Review Elements
The Flatsome theme comes with a nice number of widgets in its UX-Builder. I say a nice number because of course we cannot compare this with the huge range that an Elementor page builder has to offer. Below are the main widgets in the image.
Flatsome Theme Review Conclusion
During this Flatsome Theme review I showed you the most striking features for me. We can safely say that Flatsome is a great theme for creating webshops. This is what it was made for from the start. The fact that it is also a corporate theme was only added later and for such websites I would certainly prefer to use a theme like Divi or possibly another good theme with the Elementor page builder.
Flatsome vs Ella Conclusion
These are both great themes, and both are also great for E-commerce. As good as Flatsome is, the Ella theme is simply one of the very best themes available for building webshops. It is really hard to make a decision, I give Ella a slight edge. For any type of website other than web shops, I obviously prefer Flatsome. Of course these themes use different CMS systems, so if you have a preference for WordPress or Shopify that will also have to be taken into account when deciding which theme is more suitable for you.