Graphic design holds a crucial role in the realm of branding and identity. It empowers brands to educate, inform, or persuade their audience through the use of various images, colors, and shapes. However, graphic design is an ever-evolving field, making it challenging to stay abreast of the latest trends. Designers must, therefore, remain vigilant and integrate these trends into their work, as some may remain relevant for years to come. Additionally, tools like Adobe Express Resizer can be invaluable in resizing and adjusting images to fit the desired design parameters.
Graphic Design Trend #1
CRYSTALS AND GLASS
Last year, gold designs were all the rage, adding a touch of luxury to everyday items by mimicking real gold. This year, to elevate graphic design further, the trend has shifted towards incorporating elements of glass and crystal.
Graphic Design Trend #2
PAPER CUTOUT DESIGN
Paper cutting, a traditional art dating back to the Han Dynasty in the 4th Century AD, has evolved into the digital era. This craft began with the invention of paper by Cai Liu and the creation of the first paper cutting, a simple symmetrical circle. Throughout history, paper cutting has been characterized by designs cut from a single sheet of paper, as opposed to using collages. Today, graphic designers can employ both traditional and digital methods to produce stunning artworks in various forms of graphic design.
Graphic Design Trend #3
LARGE TYPOGRAPHY
Font styles and sizes are dynamic, evolving year after year. Recently, designers have been embracing the use of large fonts in their designs. In (2024), brands are aiming for their visuals to be unforgettable, and large font sizes are becoming the favored approach. As observed in numerous brand identity trends, this is essential for capturing attention in a digital world where competition for viewers’ attention is fierce. Large fonts not only help you stand out from the crowd but also offer an excellent opportunity to personalize your designs.
Graphic Design Trend #4
2D+3D MASHUP
3D design is an expanding trend that continues to evolve and establish its presence in the design world. It provides designers with limitless possibilities, enabling them to bring any vision to life. Designers can craft incredible mashups using 2D and cutout elements or create hyper-realistic 3D visuals that blur the boundaries between digital and physical realms. A significant development in this area is the fusion of 2D and 3D, combining the strengths of both to create a powerful and versatile design approach.
Graphic Design Trend #5
1990s NOSTALGIA
Graphic Design Trend #5
TWISTED FONTS
Graphic Design Trend #6
ART DECO DESIGN
Graphic Design Trend #7
UKIYO-E DESIGN
Graphic Design Trend #8
CHARACTERS IN 3D
3D characters are now a prominent element in graphic design across apps, websites, animation, and the web. These characters can adapt to 2D, holographic, candy-colored design, and all the other Graphic Design trends for (2024). Here are some stunning examples of 3D character trends that we can all enjoy, as a picture speaks a thousand words.
Graphic Design Trend #9
ANTI DESIGN
One of the most remarkable graphic design trends for (2024) is Anti Design. Anti-design is related but not completely synonymous with brutalism. As its name suggests, it rejects conventional design principles and traditional aesthetic tastes. It challenges us with its clashing colors, stark typography, bare interfaces, and crowded elements. Although it is most common in the digital world, its rebellious spirit can be found in all design contexts. It is often criticized as ugly for the sake of being ugly. However, its champions argue that it creates designs that transcend beauty standards set by others.
Graphic Design Trend #10
CANDY COLORS
Designers face the challenge of creating artwork, websites, and apps that stand out amidst the digital clutter. Visual appeal is just as crucial as quality content. So, what are the best ways to make your design stand out? One effective approach is using bright, eye-catching color schemes. Digital artists and designers proficient in color theory can craft striking graphic designs featuring stunning candy colors. While pastel colors remain a favorite for many, candy color schemes can be an excellent choice if you’re looking to make a bold statement and spread more positivity.
Graphic Design Trend #11
PARAMETRIC PATTERNS
Graphic Design Trend #12
MAXIMALISM DESIGN
Graphic Design Trend #13
RISO PRINT
The risograph is experiencing a revival as both an aesthetic and a medium for expressing creativity. Originally developed for administrative and office copying, this decades-old machine quickly became a favorite among artists, designers, and architects for creating striking abstract artwork, posters, and advertisements. There are two main reasons for its popularity. First, the risograph offers unique, vivid colors that other printers cannot replicate. Second, the prints often have imperfections such as ink bleed, uneven colors, unpredictable alignment issues, or rough textures, which add character. Graphic designers have found innovative ways to digitally recreate these risograph print effects, making the style a hot trend in (2024).
Graphic Design Trend #14
GRUNGE COMEBACK
Grunge is like the rebellious teenager, with ’90s nostalgia representing the child and Frasurbane embodying the yuppie adult. Grunge is an expression of angst, and its resurgence signals a recognition of our chaotic world. It is characterized by gritty textures, shadowed imagery, and zine-like collages. The aesthetic exudes energy and vibrancy, with ink trails and splotches creating a sense of movement. The rushed, slapped-together look resonates with YouTube’s younger audience. Grunge rebels against the flat, clean graphics of the digital age, offering a sense of relief after a year of online quarantine.
Graphic Design Trend #15
NEON BG's
Every year brings a new trend in background color styles. In time for (2024), we will witness a resurgence of neon backgrounds, particularly in new logo design trends that incorporate these vibrant colors into branded visuals. Twitter Marketing, as mentioned earlier, has been creating fun and colorful data visualizations, and the platform has also embraced bright neon backgrounds to enhance their visuals.
Graphic Design Trend #16
PSYCHEDELIC
The psychedelic movement of the 1960s revolutionized design with its distorted, melting, and twisting aesthetics. These visuals are an enduring trend that consistently resurfaces with each new counterculture. The psychedelic trend, characterized by mind-bending colors reminiscent of acid trips, was originally popularized by Wes Wilson and his rock posters. It has made a comeback to reflect the confusion of contemporary times.
Like music and fashion, psychedelic graphic design embodies a carefree spirit that seeks to break free from the constraints of the world by finding strength within. This approach results in stunning and captivating outcomes in web design, animation, typography, motion graphics, and more. Expect to see these trippy designs become prevalent in (2024).
Graphic Design Trend #17
SERIF FONTS
Fonts are a crucial element in the world of brand design. The landscape of fonts is constantly evolving. This is evident in the popularity of sans serif fonts since 2016. However, we saw a shift in this trend in (2023), and we expect a return to classic and traditional font choices for (2024). There’s no denying that sans serif fonts have become more popular than ever, but they’re also becoming overused. We are seeing more graphic designers use serif fonts and even handwritten scripts to create branding visuals. This is a great way to evoke nostalgia while still appearing elegant and calming.
Graphic Design Trend #18
HOLOGRAPHIC
The holographic trend has been making waves in fashion, stationery, product design, and especially in accessories like shoes and bags. Given its popularity, it’s no surprise that it has extended to animation and web design, as well as apps and logos. We can all agree that holographic design exudes a futuristic and high-tech vibe with its blend of pastel highlights and multidimensional high-gloss. These highlights give static images a more dynamic appearance.
Graphic Design Trend #19
Y2K DESIGN
During the Y2K era, there was a widespread belief that technology would lead to downfall. However, when this proved to be false in 2000, there was a surge of technological optimism. In recent years, though, this optimism has been dampened by issues like social media isolation and misinformation. Despite this, many creatives are attempting to recapture that early excitement and sense of wonderment through Y2K-inspired designs.
Graphic Design Trend #20
ESCAPISM
Designers found a way to escape stay-at-home orders by venturing imaginatively into nature, and they have continued to explore new and more fantastical worlds ever since. These designs are a testament to escapism at its finest. The appeal of escapism lies not just in the destination itself, but in the inherent sense of wonder it evokes. This trend is characterized by a variety of surprising colors, captivating settings, and whimsical characters, allowing both designers and viewers to stretch their imaginations. While this is a popular trend in illustration, it can also be applied to background patterns on labels or websites. These worlds should be filled with rich, intriguing imagery that invites viewers to lose themselves as they explore.
