Impreza and Avada are both sold through the same marketplace and are therefore direct competitors. That is certainly the case since both themes can be used for the construction of very nicely looking webshops. Impreza vs Avada, which is the better theme? We start with Impreza which does not mean it would be better.
The Impreza Theme
The first thing I noticed when I came to their website and clicked on “Live Preview” is how well-organized and well-arranged they present the features of their theme itself. These are intelligent people, and it bodes well for the Impreza Theme itself. Impreza came on the market in 2013 and belongs to the older guard themes that have been continuously improved to date and belong to the best. Let’s start with this review.
Impreza's Rating
They indicate that they have the highest rating on Themeforest with their theme. The rating is 4.89 out of 5 and is indeed very high. I don’t know if I’ve ever seen a higher rating there, I don’t think so. Apparently people who bought this theme are extremely satisfied, very important if you are looking for a good theme to value the opinion of others.
Impreza's Loading Speed
Live Visual Builder
The title says Live Visual Builder and it is, but this is a tuned version of the already good WP-Bakery page builder. One of the first page builders that is still among the best. Impreza itself provides a number of “Builders” which are listed below.
Impreza Theme Header Builder
There are themes that offer header styles, which is not the same as a header builder. Styles give you different options for header types that can be installed with 1 click. However, a true eheader builder gives you unlimited freedom in the placement of items in your header. Impreza is therefore among the best themes in the field for headers.
Impreza's Grid Builder
The Grid Builder, in the past many people bought plugins for this kind of thing, for example photo presentation on the site. It is no longer necessary to spend money on this, it is simply in the themes themselves these days.
Their Woocommerce Builder
The Woo Builder, is something that Divi brought to the market. Divi basically develops everything that is new and the rest then copies it. A Woocommerce Builder gives you unlimited freedom to set up your cart, check out, product pages, my account, thank you page and more. I assume everyone knows what Woocommerce is, the most famous plugin for building shops.
Impreza Theme Review: Starter Sites
I count a good 80 starter sites. These are also called demos. A demo can be installed with a few clicks so that a complete website is immediately created with all important pages. You can then adapt this yourself to your house style by replacing the logo, texts and photos.
Portfolios
With the Grid Builder you can simply create your portfolio layouts yourself. Below is an example. For example, spin the items with the “Flip Box” that Impreza provides.
Impreza Theme Review Conclusion
Impreza scores in my review among the best themes on Themeforest. I like working with Elementor but I’ve worked with WP-Bakery for at least 5 years and it’s just a good page builder. The extras that Impreza adds makes everything even better. Impreza’s rating does not come out of the blue, it is a complete theme with which everything is possible. Recommended.
Let’s continue this Avada vs Impreza comparison with the Avada Theme.
The Avada Theme
One thing is for sure, Avada is the best selling theme on the infamous Themeforest marketplace. Unfortunately I have some doubts about the enormous sales figures since I have been advertising it for years but earn practically nothing from it. I have had the theme in my collection for about 8 years now and have very good experiences with it. It will certainly sell well, but the marketplace where they sell their theme is just very dodgy, which can be clearly seen on the reviews on Sitejabber, for example.
Avada Theme Review Ratings
Avada is a popular theme and has a very good rating, on average 4.77 out of 5. However, there are themes such as Divi that score practically 5 out of 5, and there are also themes on the same marketplace that come above 4.9.
Avada's Page Builder
There are several lesser-known but good page builders that have been developed by the builders of themes themselves. For example, the Flatsome Theme has its UX-Builder and Avada in turn has the FusionBuilder. Below you can see the page builder working on a testimonial. Below that a screenshot of the live visual page builder in action.
Avada's Elements
The Avada Theme gives you more than 120 elements (also called widgets). That is a large number, quite a bit more than most themes offer, and then we are talking about other top themes.
Avada Review: Demo Websites
The number of pre-prepared demo websites or starter templates is also quite high. Choose one of the 86 1-click demos to save a lot of time by not having to start your project from scratch. Below in the image you can see how this works, just select a demo and install it. A mebership license is of course required.
Avada Theme Review: Speed
As can be seen below, Avada shows astonishingly good results in a speed test at GtMetrix. Avada offers you a section in the backend where you can set many factors that influence the loading time of your website, the so-called “Performance Wizard”. For optimal speed it is always important to install one of the best cache plugins.
Avada's Form Builder
Avada actually has everything in it so that you don’t have to buy an extra plugin as seen here is a Form Builder with which you can quickly build exactly the forms you need for information requests or call-to-action purposes. The feature already has a large number of prepared forms that you can get up and running very quickly.
Avada Theme Review Conclusion
As mentioned, Avada is packed with features and it is not for nothing that it is one of the best-selling WordPress Themes, and has been for years. I can certainly recommend the theme as long as it is for only 1 website. The theme has a major weakness and that is the platform on which it is sold. This marketplace has a very bad reputation and takes a very high commission. This means that Avada cannot offer special deals, but requires a separate license for each website you have. This, of course, quickly becomes very expensive. Much cheaper alternatives are, for example, Divi and Astra. These are almost even better and you can use them on as many sites as you want.
Avada vs Impreza Conclusion
I like Avada better, it is just better overall. But, these themes want to see a separate expensive license for every website you want to build with them. This will quickly cost you a lot of money. You are better off with Astra or Divi that can be used on an unlimited sites and are also even better and more stable themes.