Impreza and X-Store are both sold through the same marketplace and are therefore direct competitors. That is certainly the case since both themes can be used for the construction of very nicely looking webshops. Impreza vs X-Store, which is the better theme? We start with Impreza which does not mean it would be better.
The Impreza Theme
The first thing I noticed when I came to their website and clicked on “Live Preview” is how well-organized and well-arranged they present the features of their theme itself. These are intelligent people, and it bodes well for the Impreza Theme itself. Impreza came on the market in 2013 and belongs to the older guard themes that have been continuously improved to date and belong to the best. Let’s start with this review.
They indicate that they have the highest rating on Themeforest with their theme. The rating is 4.89 out of 5 and is indeed very high. I don’t know if I’ve ever seen a higher rating there, I don’t think so. Apparently people who bought this theme are extremely satisfied, very important if you are looking for a good theme to value the opinion of others.
Impreza's Loading Speed
Live Visual Builder
The title says Live Visual Builder and it is, but this is a tuned version of the already good WP-Bakery page builder. One of the first page builders that is still among the best. Impreza itself provides a number of “Builders” which are listed below.
Impreza Theme Header Builder
There are themes that offer header styles, which is not the same as a header builder. Styles give you different options for header types that can be installed with 1 click. However, a true eheader builder gives you unlimited freedom in the placement of items in your header. Impreza is therefore among the best themes in the field for headers.
Impreza's Grid Builder
The Grid Builder, in the past many people bought plugins for this kind of thing, for example photo presentation on the site. It is no longer necessary to spend money on this, it is simply in the themes themselves these days.
Their Woocommerce Builder
The Woo Builder, is something that Divi brought to the market. Divi basically develops everything that is new and the rest then copies it. A Woocommerce Builder gives you unlimited freedom to set up your cart, check out, product pages, my account, thank you page and more. I assume everyone knows what Woocommerce is, the most famous plugin for building shops.
Impreza Theme Review: Starter Sites
I count a good 80 starter sites. These are also called demos. A demo can be installed with a few clicks so that a complete website is immediately created with all important pages. You can then adapt this yourself to your house style by replacing the logo, texts and photos.
With the Grid Builder you can simply create your portfolio layouts yourself. Below is an example. For example, spin the items with the “Flip Box” that Impreza provides.
Impreza Theme Review Conclusion
Impreza scores in my review among the best themes on Themeforest. I like working with Elementor but I’ve worked with WP-Bakery for at least 5 years and it’s just a good page builder. The extras that Impreza adds makes everything even better. Impreza’s rating does not come out of the blue, it is a complete theme with which everything is possible. Recommended.
Let’s continue this X-Store vs Impreza comparison with the X-Store Theme.
The X-Store Theme
In this XStore review we investigate why this theme has risen so quickly in the rankings. In their own words, the XStore theme is the perfect theme for building webshops. Unfortunately, it’s sold through the infamous Themeforest marketplace, but I’m not going to count any negatives for that. That wouldn’t be fair.
XStore Theme's Rating
An average rating of 4.85 out of 5 is of course brilliant. There are therefore only a handful of themes that score a better rating than the XStore theme. Users of the theme are therefore very satisfied with it, good to know.
XStore Theme: Loading Speed
I grabbed a random page from their demo for the test. The loading times are more than good. I assume that a very good cache plugin is installed on this demo, it almost has to be.
XStore Theme Review Demos
The XStore theme gives you more than 110 demo websites. They are practically all editable with one of the two very good page builders that you get, namely Elementor and WP Bakery. That is a number that exceeds that of most themes. Also keep in mind that most of them are layouts for shops which makes it all the more beautiful.
XStore Page Builders
I mentioned it before in the chapter “Demos”, you can choose from 2 page builders. The Elementor Pagebuilder which is definitely the better one but you don’t have the full version available unless you order it with it which isn’t a bad idea. Elementor is my favorite page builder. In addition, you have the full version of WP-Bakery with the XStore theme with even a plugin that provides many more widgets in the plugin. I must say, a very neat package that is offered here.
XStore Theme Free Plugins
What immediately struck me while writing this XStore theme review was the huge number of extra plugins that you get completely free. Together they are worth over $500 if you were to buy them. What I have to say in all honesty is that themes such as Divi do not need all those plugins because all that functions are already present in the theme itself.
XStore Theme Elements
The number of design elements or widgets that you have available in the page builder is very large. You can count them yourself, and that’s not all.
The theme’s website does not indicate whether it is for Elementor or WP-Bakery.
But I assume the latter because in the previous chapter I saw the extra plugin “Massive addons for Visual Composer” which is the old name for WP-Bakery is.
XStore Theme HeaderBuilder
The Header Builder is a great thing and looks good. Many themes now come with all these gadgets that have in principle been invented piece by piece by “the king of themes”: Divi.
XStore Single Product Builder
Plugins used to have this feature, nowadays every self-respecting theme is equipped with a decent WooBuilder. Everyone has special requirements for their shopping layout, so nowadays I wouldn’t work with a theme that lacks this.
XStore Theme Review Conclusion
This is already the end of this XStore Theme review. There is much more to say about it, but I want to keep the review short and sweet. More info is of course available via the button above on their own website. I have to say, all the points discussed are beautiful and there is actually very little missing from this theme. The only flaw I see is the way it is sold. The Themeforest marketplace requires themes to require a separate license for each of your websites. This gets expensive quickly. Someone with multiple websites would do well to work with Divi or Astra where they conduct the “Unlimited Website Usage” policy.
X-Store vs Impreza Conclusion
I like Impreza better, it is just better overall. But, these themes want to see a separate expensive license for every website you want to build with them. This will quickly cost you a lot of money. You are better off with Astra or Divi that can be used on an unlimited sites and are also even better and more stable themes.