Phlox and Impreza are both sold through the same marketplace and are therefore direct competitors. That is certainly the case since both themes can be used for the construction of very nicely looking webshops. Phlox vs Impreza, which is the better theme? We start with Phlox which does not mean it would be better.
The Phlox Theme
As a matter of fact this website you are looking at right now, I built it with Phlox Premium and Elementor. I can tell you right away that this is a great theme, but we’re going through all the points of the theme so slowly. Phlox was launched back in 2013, a golden age for WP themes.
Phlox Themes' Rating
The Phlox Theme has a free version with a rating of 4.8 out of 5 as seen above. The premium theme has an average rating of 4.66 out of 5. With these figures, the Phlox theme is among the best rated themes on Themeforest.
Loading Speed
The Phlox theme has impressive loading times as can be seen below in the 4 completed tests. However, there are faster themes, such as Astra. Such fast loading times are always achieved with an elite cache plugin.
Phlox's Page Builder
Phlox is a so-called Elementor Theme, which means built to support Elementor. Building the website practically only happens with Elementor. What I needed Phlox for was a beautiful demo website from which I could start my site. The demos of Elementor Pro itself I found a bit disappointing.
160+ extra Widgets in Elementor
Purchasing Elementor Pro is made completely unnecessary by the many extra widgets offered by Phlox within the page builder, 160+ to be precise. An unprecedented number of extra widgets which offers practically unlimited possibilities.
A Second Page Builder
You also get the Bakery page builder as a tuned version with about 60 extra widgets in it by Phlox.
Building a Blog
We call the structure of this website a blog. If you click on “Blog” in the menu or on “Compare Themes” you will see the blog layout. There are dozens of settings what people do and don’t want to show in the items. My experience with the Phlox theme for blogs is very good, this site is like my baby everything works so well. So if you want to build a blog, Phlox is definitely a good choice.
Phlox offers a variety of layouts and options to help you become a professional blogger, or just to get started in the blogging world. You can do everything with blogging. Phlox uses best practices in typography design to ensure that content is easily readable on all devices. Phlox supports all types of blogging, including grid, masonry and timeline. It also covers layouts such as tile, land and classic.
Phlox Theme Review: Starter Sites
I just mentioned that I had selected Phlox on its beautiful demo websites, in total there are 190+. These come in different specializations such as blogs, shops, corporate and much more. The layouts are of extremely high quality. As far as I’m concerned, Phlox is even undervalued with its rating.
Reuse Sections
Being able to save and reuse sections at lightning speed is a great feature. It says “Exclusive” in the corner but there are many more themes that have this.
Phlox: Global Colors
The theme uses 3 basic colors that are used throughout the site. If you adjust it, it will automatically adjust across the entire site. Doesn’t seem like a real exclusive feature to me, but it’s certainly practical.
Headers and Footers
The Phlo theme offers a complete collection of options for both footers and headers. There will certainly be something to your liking for your website. You can make further adjustments to your chosen design with the Header & Footer Builder.
Phlox Theme Review Conclusion
I assume that you have received a very positive impression of Phlo by now, this is a great theme. I can’t copy all the information here, not 1 on 1. If your interest has been piqued, read on on their own website. As far as I’m concerned, Phlox is one of the better themes on Themeforest and highly recommended.
Let’s continue this Impreza vs Phlox comparison with the Impreza Theme.
The Impreza Theme
The first thing I noticed when I came to their website and clicked on “Live Preview” is how well-organized and well-arranged they present the features of their theme itself. These are intelligent people, and it bodes well for the Impreza Theme itself. Impreza came on the market in 2013 and belongs to the older guard themes that have been continuously improved to date and belong to the best. Let’s start with this review.
Impreza's Rating
They indicate that they have the highest rating on Themeforest with their theme. The rating is 4.89 out of 5 and is indeed very high. I don’t know if I’ve ever seen a higher rating there, I don’t think so. Apparently people who bought this theme are extremely satisfied, very important if you are looking for a good theme to value the opinion of others.
Impreza's Loading Speed
Live Visual Builder
The title says Live Visual Builder and it is, but this is a tuned version of the already good WP-Bakery page builder. One of the first page builders that is still among the best. Impreza itself provides a number of “Builders” which are listed below.
Impreza Theme Header Builder
There are themes that offer header styles, which is not the same as a header builder. Styles give you different options for header types that can be installed with 1 click. However, a true eheader builder gives you unlimited freedom in the placement of items in your header. Impreza is therefore among the best themes in the field for headers.
Impreza's Grid Builder
The Grid Builder, in the past many people bought plugins for this kind of thing, for example photo presentation on the site. It is no longer necessary to spend money on this, it is simply in the themes themselves these days.
Their Woocommerce Builder
The Woo Builder, is something that Divi brought to the market. Divi basically develops everything that is new and the rest then copies it. A Woocommerce Builder gives you unlimited freedom to set up your cart, check out, product pages, my account, thank you page and more. I assume everyone knows what Woocommerce is, the most famous plugin for building shops.
Impreza Theme Review: Starter Sites
I count a good 80 starter sites. These are also called demos. A demo can be installed with a few clicks so that a complete website is immediately created with all important pages. You can then adapt this yourself to your house style by replacing the logo, texts and photos.
Portfolios
With the Grid Builder you can simply create your portfolio layouts yourself. Below is an example. For example, spin the items with the “Flip Box” that Impreza provides.
Impreza Theme Review Conclusion
Impreza scores in my review among the best themes on Themeforest. I like working with Elementor but I’ve worked with WP-Bakery for at least 5 years and it’s just a good page builder. The extras that Impreza adds makes everything even better. Impreza’s rating does not come out of the blue, it is a complete theme with which everything is possible. Recommended.
Impreza vs Phlox Conclusion
I like Phlox better, it is just way better overall. But also, these themes want to see a separate expensive license for every website you want to build with it. This will quickly cost you a lot of money. You are better off with Astra or Divi that can be used on an unlimited sites and are also even better and more stable themes.