Phlox and X-Store are both sold through the same marketplace and are therefore direct competitors. That is certainly the case since both themes can be used for the construction of very nicely looking webshops. Phlox vs X-Store, which is the better theme? We start with Phlox which does not mean it would be better.
The Phlox Theme
As a matter of fact this website you are looking at right now, I built it with Phlox Premium and Elementor. I can tell you right away that this is a great theme, but we’re going through all the points of the theme so slowly. Phlox was launched back in 2013, a golden age for WP themes.
Phlox Themes' Rating
The Phlox Theme has a free version with a rating of 4.8 out of 5 as seen above. The premium theme has an average rating of 4.66 out of 5. With these figures, the Phlox theme is among the best rated themes on Themeforest.
Loading Speed
The Phlox theme has impressive loading times as can be seen below in the 4 completed tests. However, there are faster themes, such as Astra. Such fast loading times are always achieved with an elite cache plugin.
Phlox's Page Builder
Phlox is a so-called Elementor Theme, which means built to support Elementor. Building the website practically only happens with Elementor. What I needed Phlox for was a beautiful demo website from which I could start my site. The demos of Elementor Pro itself I found a bit disappointing.
160+ extra Widgets in Elementor
Purchasing Elementor Pro is made completely unnecessary by the many extra widgets offered by Phlox within the page builder, 160+ to be precise. An unprecedented number of extra widgets which offers practically unlimited possibilities.
A Second Page Builder
You also get the Bakery page builder as a tuned version with about 60 extra widgets in it by Phlox.
Building a Blog
We call the structure of this website a blog. If you click on “Blog” in the menu or on “Compare Themes” you will see the blog layout. There are dozens of settings what people do and don’t want to show in the items. My experience with the Phlox theme for blogs is very good, this site is like my baby everything works so well. So if you want to build a blog, Phlox is definitely a good choice.
Phlox offers a variety of layouts and options to help you become a professional blogger, or just to get started in the blogging world. You can do everything with blogging. Phlox uses best practices in typography design to ensure that content is easily readable on all devices. Phlox supports all types of blogging, including grid, masonry and timeline. It also covers layouts such as tile, land and classic.
Phlox Theme Review: Starter Sites
I just mentioned that I had selected Phlox on its beautiful demo websites, in total there are 190+. These come in different specializations such as blogs, shops, corporate and much more. The layouts are of extremely high quality. As far as I’m concerned, Phlox is even undervalued with its rating.
Reuse Sections
Being able to save and reuse sections at lightning speed is a great feature. It says “Exclusive” in the corner but there are many more themes that have this.
Phlox: Global Colors
The theme uses 3 basic colors that are used throughout the site. If you adjust it, it will automatically adjust across the entire site. Doesn’t seem like a real exclusive feature to me, but it’s certainly practical.
Headers and Footers
The Phlo theme offers a complete collection of options for both footers and headers. There will certainly be something to your liking for your website. You can make further adjustments to your chosen design with the Header & Footer Builder.
Phlox Theme Review Conclusion
I assume that you have received a very positive impression of Phlo by now, this is a great theme. I can’t copy all the information here, not 1 on 1. If your interest has been piqued, read on on their own website. As far as I’m concerned, Phlox is one of the better themes on Themeforest and highly recommended.
Let’s continue this X-Store vs Phlox comparison with the X-Store Theme.
The X-Store Theme
In this XStore review we investigate why this theme has risen so quickly in the rankings. In their own words, the XStore theme is the perfect theme for building webshops. Unfortunately, it’s sold through the infamous Themeforest marketplace, but I’m not going to count any negatives for that. That wouldn’t be fair.
XStore Theme's Rating
An average rating of 4.85 out of 5 is of course brilliant. There are therefore only a handful of themes that score a better rating than the XStore theme. Users of the theme are therefore very satisfied with it, good to know.
XStore Theme: Loading Speed
I grabbed a random page from their demo for the test. The loading times are more than good. I assume that a very good cache plugin is installed on this demo, it almost has to be.
XStore Theme Review Demos
The XStore theme gives you more than 110 demo websites. They are practically all editable with one of the two very good page builders that you get, namely Elementor and WP Bakery. That is a number that exceeds that of most themes. Also keep in mind that most of them are layouts for shops which makes it all the more beautiful.
XStore Page Builders
I mentioned it before in the chapter “Demos”, you can choose from 2 page builders. The Elementor Pagebuilder which is definitely the better one but you don’t have the full version available unless you order it with it which isn’t a bad idea. Elementor is my favorite page builder. In addition, you have the full version of WP-Bakery with the XStore theme with even a plugin that provides many more widgets in the plugin. I must say, a very neat package that is offered here.
XStore Theme Free Plugins
What immediately struck me while writing this XStore theme review was the huge number of extra plugins that you get completely free. Together they are worth over $500 if you were to buy them. What I have to say in all honesty is that themes such as Divi do not need all those plugins because all that functions are already present in the theme itself.
XStore Theme Elements
The number of design elements or widgets that you have available in the page builder is very large. You can count them yourself, and that’s not all.
The theme’s website does not indicate whether it is for Elementor or WP-Bakery.
But I assume the latter because in the previous chapter I saw the extra plugin “Massive addons for Visual Composer” which is the old name for WP-Bakery is.
XStore Theme HeaderBuilder
The Header Builder is a great thing and looks good. Many themes now come with all these gadgets that have in principle been invented piece by piece by “the king of themes”: Divi.
XStore Single Product Builder
Plugins used to have this feature, nowadays every self-respecting theme is equipped with a decent WooBuilder. Everyone has special requirements for their shopping layout, so nowadays I wouldn’t work with a theme that lacks this.
XStore Theme Review Conclusion
This is already the end of this XStore Theme review. There is much more to say about it, but I want to keep the review short and sweet. More info is of course available via the button above on their own website. I have to say, all the points discussed are beautiful and there is actually very little missing from this theme. The only flaw I see is the way it is sold. The Themeforest marketplace requires themes to require a separate license for each of your websites. This gets expensive quickly. Someone with multiple websites would do well to work with Divi or Astra where they conduct the “Unlimited Website Usage” policy.
X-Store vs Phlox Conclusion
I like Phlox better, it is just a bit better overall. But also, these themes want to see a separate expensive license for every website you want to build with it. This will quickly cost you a lot of money. You are better off with Astra or Divi that can be used on an unlimited sites and are also even better and more stable themes.