Ella and Jupiter are both highly popular webshop themes. Both themes can be used for the construction of very nicely looking webshops. Ella (Shopify) vs Jupiter (WordPress), which is the better theme? We start with Ella which does not mean it would be better.
The Ella Theme
The Ella theme came on the market in 2014 and has not been sitting still since then. The theme has become the best-selling theme for shopify on Themeforest. It could well be the best-selling theme at all for Shopify since Debutify, an even more successful theme, has not been out for very long.
Ella Theme's Rating
Many people rely on the rating of others when they buy a product. The average rating that the Ella Theme has built up over the years is 4.81 out of 5. This is an impressive rating for themes, regardless of which CMS.
Ella Theme's Loading Speed
I just did a speedtest myself for the demo shown on Themeforest and you can see the results below. Of course that is not an optimal situation within the Themeforest website, but I could not discover any site of theirs.
They themselves give much better results for their speed than those that came out from my test. You can see this pictured below. These results can certainly be true under optimal conditions such as very good server and cache plugin.
Ella Theme Homepage Demos
The Ella theme offers more than enough variety to choose your homepage. When building a shop, full site demos are of course not necessary. The number of 50+ well-maintained demo layouts should certainly be sufficient.
The Ella-Theme is "Mobile First"
Mobile menu, discount for bundles, Quick Shopping, Quick Cart Editing.
Mobile-optimized menus are the best. This prevents customers feeling overwhelmed by too many menu options.
Discounts for bundles. Your store can offer maximum value to customers by offering upsell/cross-sell features, rather than limiting them to products they already have.
Quick Shopping gives buyers an easy and powerful way to shop online right from their homepage or category page.
Quick cart editing is a great way for buyers to modify products in their side cart. It simplifies the complex process of switching to cart pages to change other variants.
Increase your site's Revenue
Below you see a hypothetical situation how your website can grow into a great success in the coming year. My personal opinion is that only by using this theme that will certainly not happen. The best Shopify theme I know for revenue is by far the Debutify theme.
Many different Headers & Footers
Choose from a whole range of beautiful footers and headers. With a few simple clicks you have a completely different header. Different headers and footers can also be used in different parts of the shop.
8 different Mega-Menu styles
Mega menus are in vogue. It gives a website or webshop a professional look and everything is easy to find for visitors. Unfortunately, mega-menus can only be filled for medium to very large shops with a lot of content.
Product Bulk Editor
The Ella theme has integrated a bulk editor for the products. Very handy, because of course you don’t want to make product by product adjustments to, for example, your prices. And especially not if you have more than 1000 products in your shop.
Nice features in the Ella Theme
The Ella theme is full of them, but I’m not going to list them all here. Below are a few nice features that the Ella theme offers. These kinds of features make your work easier, make shopping more convenient for your customers and generate more sales.
Brands Alphabet
Gone are the days of searching for logos in Google and making them all the same size in Photoshop and displaying them on your site via a carousel plugin. The Ella Brands Alphabet probably has all the logos you are looking for ready-made available. This saves you a lot of time.
Languages and Currencies
Many webshops use multiple languages and currencies. The Ella theme shows this very nicely and everything works in one go without having to tune everything for it. Very nice.
“Before you leave” (below) is a nice feature that a lot of professional shops are using. If someone tries to leave your website, this will not be possible and a pop up will show some offer.
Ella Theme Review Conclusion
I’m going to put an end to this Ella theme review. I assume you got a good impression, this is a very cool theme. The Ella theme has everything and more for building a successful webshop, and it is not for nothing that it is one of the best-selling themes for Shopify. If you like to know more about the Ella theme, read on on their own website. Recommended!
Let’s continue this Jupiter vs Ella comparison with the Jupiter Theme.
The Jupiter Theme
The Jupiter Theme has been around since 2013, it is one of the old guard that is still very relevant. Most themes in the top on Themeforest came out between 2013 and 2015 and maintained a very strong rating all those years.
Jupiter's Rating
The Jupiter Theme currently has an average rating of 4.72 out of 5. I estimate that 95% of the themes on Themeforest have a lower rating than Jupiter. The total number of themes sold in the vicinity of 170k is also impressive.
Building Shops with Jupiter
One of the big improvements with the X2 upgrade is the potential for building webshops. Practically everything has been thought of and this makes Jupiter one of the top themes for creating Woocommerce shops in my opinion. The video below lasts exactly 5 minutes and shows you all the latest features at a glance.
Unique Shop Features
With Jupiter has several special features for shop such as Product Loop, Smart Product Lists, and Advanced Filtering. Jupiter X product catalogue uses advanced indexing technology. It filters and returns products in a fraction to seconds and is optimized for large inventories. Also, now you can filter product items by related, upsell, and cross-sell products based on the recent viewed, added, or purchased products.
More Great Shopping Features
Jupiter is packed with great features for your shop such as product image swap effects, side cart view, product quick view, variation swatches (gradient), custom archive page lay-outs, hover effects for product image, wishlist function, and custom templates.
Optimize your Check-Out
You can customize and create all the checkout pages using a 100% visual editor. Drag and drop, or select from one of the many pre-made checkout layouts. Define custom designs for different products. Mobile optimized.
Lightning Fast Check-Out
In the image below you can see what Jupiter has adjusted in the process of checking out so that everything goes very quickly. They have used another Shopping System as an example for this: Shoppify.
Listen, there are many more shopping features, but I’m not going to list them all here. You can admire the rest on their own site. Let’s take a closer look at some other important values for themes.
Jupiter Theme Review: Headers
With Jupiter’s header builder you can create as many different headers as you want, and they can be used on different parts of your website. Layout components can be displayed or hidden based on login status, user roles and other information across the site, or on specific pages like single pages, archives, or shop pages.
Jupiter's Page Builder
Jupiter uses the awesome Elementor page builder. Elementor + Jupiter extra elements give you a total of 270+ elements in the page builder. These are also known as widgets.
Sales Funnels
Sales funnel builder, convert sales with great sales funnels. Drag and drop mobile-optimized sales channels to offer upsell/downsell opportunities and convert visitors into customers.
Demo Websites/Shops
The Jupiter Theme has a very large number of full demo sites to offer, namely 450+. Of this number, 60+ are for webshops. We can only say in this review that this is practically matched by no other theme.
Blogs, Portfolio and Popups in Jupiter
I cover blogs, portfolios and popups together in a chapter here. All these features are, as they should be, very well taken care of in Jupiter. You have several builders available to style both your blog and portfolio exactly the way you want. The popups also work well. All top themes have taken care of these things well at the moment and we can say that Jupiter is one of them.
Jupiter Theme Review Conclusion
For me in this review it has become clear that Jupiter is undervalued at the moment due to the great upgrade X2. The theme can be used for any type of website, but it is just a real Woocommerce theme now. There are simply few themes that offer better conditions for building a shop. Highly recommended!
Jupiter vs Ella Conclusion
These are both great themes, and both are also great for E-commerce. As good as Jupiter is, the Ella theme is simply one of the very best themes available for building webshops. It is really hard to make a decision, I give Ella a slight edge. For any type of website other than web shops, I obviously prefer Jupiter. Of course these themes use different CMS systems, so if you have a preference for WordPress or Shopify that will also have to be taken into account when deciding which theme is more suitable for you.