Phlox and Avada are both sold through the same marketplace and are therefore direct competitors. That is certainly the case since both themes can be used for the construction of very nicely looking webshops. Phlox vs Avada, which is the better theme? We start with Phlox which does not mean it would be better.
The Phlox Theme
As a matter of fact this website you are looking at right now, I built it with Phlox Premium and Elementor. I can tell you right away that this is a great theme, but we’re going through all the points of the theme so slowly. Phlox was launched back in 2013, a golden age for WP themes.
Phlox Themes' Rating
The Phlox Theme has a free version with a rating of 4.8 out of 5 as seen above. The premium theme has an average rating of 4.66 out of 5. With these figures, the Phlox theme is among the best rated themes on Themeforest.
Loading Speed
The Phlox theme has impressive loading times as can be seen below in the 4 completed tests. However, there are faster themes, such as Astra. Such fast loading times are always achieved with an elite cache plugin.
Phlox's Page Builder
Phlox is a so-called Elementor Theme, which means built to support Elementor. Building the website practically only happens with Elementor. What I needed Phlox for was a beautiful demo website from which I could start my site. The demos of Elementor Pro itself I found a bit disappointing.
160+ extra Widgets in Elementor
Purchasing Elementor Pro is made completely unnecessary by the many extra widgets offered by Phlox within the page builder, 160+ to be precise. An unprecedented number of extra widgets which offers practically unlimited possibilities.
A Second Page Builder
You also get the Bakery page builder as a tuned version with about 60 extra widgets in it by Phlox.
Building a Blog
We call the structure of this website a blog. If you click on “Blog” in the menu or on “Compare Themes” you will see the blog layout. There are dozens of settings what people do and don’t want to show in the items. My experience with the Phlox theme for blogs is very good, this site is like my baby everything works so well. So if you want to build a blog, Phlox is definitely a good choice.
Phlox offers a variety of layouts and options to help you become a professional blogger, or just to get started in the blogging world. You can do everything with blogging. Phlox uses best practices in typography design to ensure that content is easily readable on all devices. Phlox supports all types of blogging, including grid, masonry and timeline. It also covers layouts such as tile, land and classic.
Phlox Theme Review: Starter Sites
I just mentioned that I had selected Phlox on its beautiful demo websites, in total there are 190+. These come in different specializations such as blogs, shops, corporate and much more. The layouts are of extremely high quality. As far as I’m concerned, Phlox is even undervalued with its rating.
Reuse Sections
Being able to save and reuse sections at lightning speed is a great feature. It says “Exclusive” in the corner but there are many more themes that have this.
Phlox: Global Colors
The theme uses 3 basic colors that are used throughout the site. If you adjust it, it will automatically adjust across the entire site. Doesn’t seem like a real exclusive feature to me, but it’s certainly practical.
Headers and Footers
The Phlo theme offers a complete collection of options for both footers and headers. There will certainly be something to your liking for your website. You can make further adjustments to your chosen design with the Header & Footer Builder.
Phlox Theme Review Conclusion
I assume that you have received a very positive impression of Phlo by now, this is a great theme. I can’t copy all the information here, not 1 on 1. If your interest has been piqued, read on on their own website. As far as I’m concerned, Phlox is one of the better themes on Themeforest and highly recommended.
Let’s continue this Avada vs Phlox comparison with the Avada Theme.
The Avada Theme
One thing is for sure, Avada is the best selling theme on the infamous Themeforest marketplace. Unfortunately I have some doubts about the enormous sales figures since I have been advertising it for years but earn practically nothing from it. I have had the theme in my collection for about 8 years now and have very good experiences with it. It will certainly sell well, but the marketplace where they sell their theme is just very dodgy, which can be clearly seen on the reviews on Sitejabber, for example.
Avada Theme Review Ratings
Avada is a popular theme and has a very good rating, on average 4.77 out of 5. However, there are themes such as Divi that score practically 5 out of 5, and there are also themes on the same marketplace that come above 4.9.
Avada's Page Builder
There are several lesser-known but good page builders that have been developed by the builders of themes themselves. For example, the Flatsome Theme has its UX-Builder and Avada in turn has the FusionBuilder. Below you can see the page builder working on a testimonial. Below that a screenshot of the live visual page builder in action.
Avada's Elements
The Avada Theme gives you more than 120 elements (also called widgets). That is a large number, quite a bit more than most themes offer, and then we are talking about other top themes.
Avada Review: Demo Websites
The number of pre-prepared demo websites or starter templates is also quite high. Choose one of the 86 1-click demos to save a lot of time by not having to start your project from scratch. Below in the image you can see how this works, just select a demo and install it. A mebership license is of course required.
Avada Theme Review: Speed
As can be seen below, Avada shows astonishingly good results in a speed test at GtMetrix. Avada offers you a section in the backend where you can set many factors that influence the loading time of your website, the so-called “Performance Wizard”. For optimal speed it is always important to install one of the best cache plugins.
Avada's Form Builder
Avada actually has everything in it so that you don’t have to buy an extra plugin as seen here is a Form Builder with which you can quickly build exactly the forms you need for information requests or call-to-action purposes. The feature already has a large number of prepared forms that you can get up and running very quickly.
Avada Theme Review Conclusion
As mentioned, Avada is packed with features and it is not for nothing that it is one of the best-selling WordPress Themes, and has been for years. I can certainly recommend the theme as long as it is for only 1 website. The theme has a major weakness and that is the platform on which it is sold. This marketplace has a very bad reputation and takes a very high commission. This means that Avada cannot offer special deals, but requires a separate license for each website you have. This, of course, quickly becomes very expensive. Much cheaper alternatives are, for example, Divi and Astra. These are almost even better and you can use them on as many sites as you want.
Avada vs Phlox Conclusion
I like Phlox better, it is just a bit better overall. But also, these themes want to see a separate expensive license for every website you want to build with it. This will quickly cost you a lot of money. You are better off with Astra or Divi that can be used on an unlimited sites and are also even better and more stable themes.